Introduction Competition Law proposes via institutionalized legal framework, a free market economy where prices are not fixed by the competitors in a bid to manipulate the final consumer, rather it ensures a free economy with lower prices and better services. Competition Law is the foundation upon which every reliable free market economy no matter its...Read More

Celebrity endorsement of businesses and products dates back to the 1760s. Josiah Wedgwood, the founder of the Wedgwood brand of pottery and chinaware, also called the father of the modern brand; used the royal endorsement of Queen Charlotte and other marketing devices to create an aura around the name of his company that gave the...Read More