The Internet Corporation for Assigned Names and Numbers (ICANN), the body charged with the registration of Internet Protocol (IP) addresses have continued to roll out new generic top-level domains (gTLDs) for registration. Since January 12, 2012 when ICANN began accepting applications for new gTLDs, some gTLDs like .adult and .porn have attracted public comments. However none has attracted much commercial interest like the recently launched .sucks gTLD. Many corporations and businesses have started working toward registering their trademarks within the sunrise phase.
Interestingly, while many businesses are working to register the .sucks gTLD in their name, it is a registration primarily meant for protection and not for use.
The sunrise phase for the registration of the .sucks gLTD ends on May 29, 2015