Celebrity endorsement of businesses and products dates back to the 1760s. Josiah Wedgwood, the founder of the Wedgwood brand of pottery and chinaware,...
Introduction Counterfeiting and Piracy are presently acknowledged as one of the greatest global threats to creativity. Counterfeiting is the act of unlawfully imitating...
Introduction An independent assessment of the investment market will reveal that foreign investors are increasingly willing to invest in businesses run by Nigerians...
Introduction Historically, commercial transactions were undertaken with the traditional perception of a market in mind and taxation of these market activities has been...
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