Celebrity endorsement of businesses and products dates back to the 1760s. Josiah Wedgwood, the founder of the Wedgwood brand of pottery and chinaware, also called the father of the modern brand; used the royal endorsement of Queen Charlotte...
Introduction Foreign Investment (FI) is one of the major sources of economic development and can exist in different forms such as; Foreign Direct Investment (FDI), Portfolio Investment, Commercial Loans etc. FIs are generally very susceptible to risks and...
Introduction Counterfeiting and Piracy are presently acknowledged as one of the greatest global threats to creativity. Counterfeiting is the act of unlawfully imitating or reproducing items/works protected by the law of trademarks, patents, or copyrights (Intellectual Property- IP),...
Introduction An independent assessment of the investment market will reveal that foreign investors are increasingly willing to invest in businesses run by Nigerians who have better understanding of the local terrain as opposed to setting up and running...
Introduction Historically, commercial transactions were undertaken with the traditional perception of a market in mind and taxation of these market activities has been a source of government revenue. Global industrialization and efficiency in the factors of production and...
